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A key change: More options to eat green and healthy

Christian Wenande
March 4th, 2021


This article is more than 3 years old.

New and expanded rules for popular Keyhole label will make it easier for consumers to embrace a healthier diet

The key to healthy living (photo: Rema 1000)

The Food Ministry has provided supermarket customers with more choices in regards to eating healthier.

The ‘Nøglehullet’ (‘Keyhole’) nutrition label (in image above) has been adjusted to include more goods, without compromising quality or taste.

“It will be easier to make good food choices and follow nutritional advice, even when you are on the go. There is more demand for plant-based produce and ready-made meals – something we account for in the new Keyhole rules,” said Anne Pøhl Enevoldsen, a Food Ministry spokesperson.

Over the past 11 years, the label has helped consumers in the Nordic region pick food that is lower in fat, salt and sugar, which also has more fibre and whole grains.

READ ALSO: Hearts and stomachs: New animal welfare label to win over the Danes

Popular with consumers
Up until March 1, when the criteria changed for the Keyhole label, it was on about 4,000 goods in Danish supermarkets.

But that number is set to increase considerably now, as meat products, bread and cereals that include vegetables or legumes can also be designated with the Keyhole label.

According to a recent Epinion survey, almost 60 percent of Danes are very or reasonably aware of the Keyhole label.

And 30 percent said they buy Keyhole label goods every time or the majority of times when shopping.

The label also exists in Norway, Sweden and Iceland.

Read more about the Keyhole label here (in English).


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”