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Hearts and stomachs: New animal welfare label to win over the Danes

Christian Wenande
October 14th, 2016


This article is more than 8 years old.

Consumers can gain better insight into the meat products they purchase

One. two. three hearts for the pigs (photo: Environment and Food Ministry)

The government has unveiled a new label that it hopes will ultimately improve animal welfare in Denmark as consumers are afforded more transparency when shopping for meat.

The new label, ‘Bedre Dyrevelfærd’ (‘Better Animal Welfare’), has three hearts that are filled out in relation to how much animal welfare the farm animal enjoyed before being slaughtered. If all three hearts are filled, this indicates the animal received the best welfare possible.

“I hope that Danes will welcome the new animal-welfare label. The label will give consumers more choice and enable them to support animal welfare that suits their preference and their purse,” said the environment and food minister, Esben Lunde Larsen.

“No matter whether consumers choose pork with one, two or three hearts, they will be able to see how much animal welfare they buy with their money.”

READ MORE: Danish animal welfare group deplores shocking conditions endured by animals on long trips

Protecting the porkers
Initially, the label will only be attached to pork products, but it will later be expanded to include meat from other types of animals.

The labels will be visible in the supermarket chains Bilka, Føtex, Netto, Meny, Rema 1000, Kiwi, Spar, Lidl and Aldi, and also at butcher shops.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”