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Novo Nordisk walking the line in Russia

admin
January 28th, 2015


This article is more than 9 years old.

Still an interesting market for the pharma giants

Despite Russia enduring an economic downturn at the moment, the Danish pharmaceutical giant Novo Nordisk has announced that intends to hold steady with its activities in the country.

Jakob Riis, Novo Nordisk's head of marketing, told Bloomberg Business that the company was in Russia for “the long haul”.

“Russia is not a mess,” Riis said, according to Bloomberg Business. “We want to continue to run good business in the country and the new production facility will open soon.”

“My personal view is that this [conflict in Ukraine] will somehow, at some point, quiet down and somehow the economy is going to develop again. By sheer demographics and resources, it’s going to be an interesting market.”

READ MORE: Danish companies halt operations in Russia as rouble plummets

Huge diabetes issue
Novo Nordisk is currently constructing a plant in Russia, which Riis argues is a necessary long-term investment in a country that had nearly 7 million cases of diabetes last year and over 120,000 deaths related to the illness.

Since Russia annexed Crimea in March last year – leading to a flurry of western sanctions – the rouble has plummeted by over 40 percent against to US dollar, resulting in numerous Danish companies packing in their activities in the Russian market.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”