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Danish food waste prevention app looks to US market

Stephen Gadd
October 17th, 2017


This article is more than 7 years old.

The ‘Too Good To Go’ concept has spread to six countries – and it’s still growing

The company provides green packaging for users to fetch their food in (photo: Too Good To Go)

Back in 2015, a group of friends in Denmark had the brilliant idea for an app to help people buy food that otherwise would have been thrown in the dustbin. This became ‘Too Good To Go’.

The app has since spread to cover 4,500 restaurants and shops and the company has grown from 15 to 70 employees. So far, the app has managed to prevent two million portions of food that otherwise would have been thrown out from going to waste, TV2 Nyheder reports.

‘Too Good To Go’ now has its sights set on the US market, where food waste is a huge problem.

READ ALSO: Danish initiative to combat food waste launched in New York

Keeping it green
The app works by allowing users to order surplus food from local restaurants, cafes, hotels, bakeries and shops to be picked up an hour before closing time in biodegradable packaging delivered by the company to keep things as ‘green’ as possible. The food costs around 30 kroner.

According to the United Nations, 40 percent of all the food produced in the world ends up being thrown away. As the ‘Too Good To Go’ website says, “our mission is to prevent food from being thrown in the dustbin and by doing this, make our contribution to minimising the enormous effects food waste has on the environment.”

Helping out worldwide
Klaus Pedersen, a founder of the company, is now looking outside Denmark in order to build a business that can help alleviate waste worldwide.

“When we started, I had absolutely no idea that we could get as far as we’ve done now, so it’s rather overwhelming that so many people and businesses have supported our idea to reduce food waste,” he said.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”