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Danish supermarket chain wants new age limit for alcohol sales

Christian Wenande
February 23rd, 2022


This article is more than 2 years old.

In a bid to crack down on the drinking culture among young people, Coop has called for a ban on alcohol sales to teens under the age of 18

Lawfully available for 16-year-olds in Denmark (photo: Pixabay)

Denmark is a European leader in a number of areas … and not only in relation to happiness, climate and work-life balance. 

For years now the country has consistently led the statistics in terms of teenage drinking.

Figures from 2020 showed that 65 percent of 15-year-olds in Denmark drank alcohol every month – about twice the EU average.

Now Coop – which operates supermarkets SuperBrugsen, Kvickly, Dagli´Brugsen, Coop 365discount, Fakta and Irma – has called for change.

READ ALSO: Danish researchers crack non-alcoholic beer code

Sweet 16 to young
Coop wants to raise the national age limit for purchasing alcohol to 18. 

“The road to a changed alcohol culture among our youth requires efforts from all sides of society. In retail we can contribute by not selling alcohol to youngsters,” said Coop executive vice president, Per Thau.

“A prerequisite for succeeding in doing so are clear and uniform rules. So we think that an age limit of 18 for all types of alcohol sold everywhere – shops, restaurants etc – is a reasonable solution.”

Currently, the age limit is dependent on the alcohol percentage of the drink in question.

Danish law stipulates that you must be at least 18 to purchase drinks with an alcohol percentage above 16.5 percent (aside from in bars and restaurants) – but only 16 for anything lower than that.

Manufactures cynically target teens in Denmark with drinks possessing an alcohol content of around 16 percent.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”