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Copenhagen’s answer to Willy Wonka launches golden ticket promotion

Ben Hamilton
November 16th, 2020


This article is more than 4 years old.

One loaf becomes 50: British baker Richart Hart presents his own take on ‘The Feeding of the 5,000’

What next? Baked Oompa Loompa hats by the look of it (photo: screenshot)

Violet Beauregarde, Augustus Gloop, Veruca Salt, Mike Teavee and Charlie Bucket, anyone? Where exactly in the rulebook did it say the finders of the Golden Tickets had to be precocious brats?

Well, Richart Hart, the British founder of Hart Bageri, set out to put that right yesterday. He hid five golden tickets inside the loaves of bread on sale at his new outlet at Strandgade 108 in Christianshavn – it’s on the right after you pass over Inderhavnsbroen from Nyhavn. 

Copenhagen’s answer to Willy Wonka awarded the lucky five finders with a free loaf once a week for an entire year. So, if you didn’t end up finishing your Hart loaf yesterday, for god’s sake: don’t make it into breadcrumbs!

Truly a blockbuster
The Dahlish dough promotion was held to celebrate the opening of another Hart Bageri outlet in Copenhagen following a barnstorming couple of years for the first. 

Located on Gammel Kongevej in Frederiksberg, customers queue around the block every day to get their hands on their pastries.

Hart Brød + Bar opened for business yesterday at the former location of Restaurant 108, which like Hart Bageri lists Noma head chef Rene Redzepi as a mentor and shareholder. 

READ MORE: This summer’s blockbusters: Copenhageners can’t get enough of queuing for their favourite goodies

Cheeses, charcuterie, cocktails
Open from 08:00 until 22:00 seven days a week, the location offers pastries in the morning and drinks and snacks in the afternoon and evening.

 “We’ll be offering a variety of cheeses and charcuterie, served with our classic city loaf bread,” promises Hart Bageri. 

“Add a cocktail or glass of wine, and it’s the perfect way to end your day. We are so excited to be in the neighbourhood and look forward to seeing you soon!” 


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”