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Government urges shops to stay cautious on Black Friday

Helen Jones
November 11th, 2020


This article is more than 4 years old.

Black Friday might be a muted affair this year, with ministers fearing that panic sales might lead to further coronavirus infections

This year’s Black Friday sales may be more online than off, but Copenhagen is still open for business (photo: Monica Volpin)

With Christmas and the January sales fast-approaching, Black Friday on November 27 looks set to be a stress test for businesses staying open during the pandemic – and the Danish government has some advice for shoppers.

“The coming months are incredibly important for those in the retail industry,” said business minister, Simon Kollerup. “So we all need to remember to keep our distance and follow existing guidance if we want to have Black Friday this year.”

Fear of panic sales
Retail businesses in particular are being advised to lengthen their opening hours, potentially stretching Black Friday out over the entire weekend – and to avoid sudden flash sales that might encourage a rush of shoppers.

It’s hard to see how shops will be able to offer the drastic one-time deals that customers have come to associate with Black Friday when governmental advice rules out any kind of flash sales. But ministers point out that if infection rates are seen to go up again, further restrictions may be required.

READ ALSO: Business Round-up: Danske Bank lowers ceiling for negative interest rates on deposits

A different kind of Black Friday
Despite this, the American phenomenon that is Black Friday has only continued to grow in Denmark since its first real footing in 2013.

Coronavirus restrictions may keep customers from heading to the shops this year – but with governmental encouragement to move trade online and an increasingly tech-savvy consumer market – this year’s Black Friday may still be one for the record books.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”