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New household goods chain expanding in Copenhagen: 13 stores to open by end of 2024

Leticia Bossi
May 11th, 2023


This article is more than 1 year old.

Basic & More, which already has an outlet on Købmagergade, takes pride in not discarding items with small defects

A new store is opening at the City2 mall in Taastrup later this month (photo: danskeshoppingcentre.dk)

Basic & More, a chain known for selling household goods and selected groceries, has big plans for Copenhagen.

It intends to open 13 new stores by the end of next year, starting with an outlet at City2 in Taastrup, which is scheduled open later this month on May 25.

Basic & More already has one store in Copenhagen, on Købmagergade, as well as several others across the country.

In an average week, the chain release 100 new items, so there is always something new to interest customers.

Located at DSC malls
The City2 mall is owned by Danish Shopping Centres (DSC), and its deal with Basic & More will see stores open at most of its shopping centres, including Lyngby Storcentret, Nørrebro City Centre and Amager Centret.

Basic & More promises customers they will be able to buy well-known brands at very good prices.

Jesper Faurholdt, the CEO of DSC, applauded the way that Basic & More, “a fantastic concept”, does not discard goods with small defects – as is the habit of other chains.

“We welcome our collaboration with DSC, which will ensure our stores will be located in the most attractive locations in the country’s best shopping centres,” added Rasmus Rask, the founder and co-owner of Basic & More.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”