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Market movers: Danish firm soars past global giants 

Christian Wenande
April 14th, 2023


This article is more than 1 year old.

Novo Nordisk surpasses the 2.5 trillion kroner mark … which puts it in the top 20 in the world and on a par with the GDP of Denmark

Novo Nordisk is off to a solid start in 2023 (photo: Novo Nordisk)

Late last year it emerged that Novo Nordisk was among the most desirable firms for professionals to work in Denmark.

Perhaps one of the reasons for this is down to the Danish pharma company becoming a behemoth on the international scene. 

In fact, measured by market capitalisation, it has grown to such an extent that it’s now bigger than global giants like Coca Cola, McDonald’s, Toyota and Nike.

With an estimated market cap of over 2.5 trillion kroner – good enough for 19th in the world – the company is even measuring up to Denmark’s GDP of 2.8 trillion kroner.

No other Danish company even comes close to Novo Nordisk – shipping powerhouse Maersk is valued at one tenth of that.

“Novo Nordisk has entered the big leagues and is actually now the second most valuable pharmaceutical company in the world,” Søren Løntoft Hansen, a senior analyst with Sydbank, told TV2 News.

READ ALSO: Lego and Novo Nordisk rated among top employers by professionals

Solid start to 2023
In recent months, Novo Nordisk has been buoyed by the formidable sales of its new weight loss medication, Wegovy. 

And the company’s diabetes products have also brought in a significant chunk of change this year.

The first quarter of the year has only just passed, but the firm has already increased its revenue and operating profit expectations for 2023 from 13-19 percent growth to 24-30 percent.

According to companiesmarketcap.com, Apple has the biggest market cap in the world, followed by Microsoft, Saudi Aramco, Alphabet (Google) and Amazon. While the world’s biggest pharma company, Johnson & Johnson, is at number 10.

Novo Nordisk is the only Nordic company in the top 100, while 15 of the 20 top companies hail from the US.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”