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Food for thought? Prices set to go down at supermarkets … soonish

Christian Wenande
April 12th, 2023


This article is more than 1 year old.

Consumers in Denmark will have to wait a little while longer … even though the tide has already turned in Sweden and elsewhere

Grocery prices remain high despite consumer optimism (photo: Pixabay/igorovsyannykov)

Consumers should soon be able to see some light at the end of the tunnel – at least based on what the major supermarket chains predict.

Both Salling Group and Coop, the owners of major chains such as Netto, Føtex, Bilka, Irma and SuperBrugsen, have predicted price declines at their supermarkets … at some point soon.

“Whether it will be a week or three months, we can’t say for sure. There are still price rises from distributors that can hit us, but we expect food prices to begin falling within months,” Jacob Krogsgaard Nielsen, the head of communications at Salling Group, told Jyllands-Posten.

READ ALSO: Denmark for cocktails, Norway for cauliflowers: Topsy-turvy food prices prompting Swedes to head west

If Sweden can do it …
The news will offer relief to Danish consumers, as they endured the highest food prices in history last month.

This is in stark contrast to recent UN figures, which conveyed that global food prices had fallen for 12 months in a row and were 21.9 percent lower than their all-time peak in March 2022.

Jens Juul Nielsen, the head of communications for Coop, said the supermarkets can’t put their prices down until their distributors do the same – despite inflation falling for the fifth month in a row in Denmark.

But apparently they can across the border in Sweden, where supermarket prices have plummeted in the wake of recent price wars.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”