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Why has Easter got so expensive?

Ben Hamilton
April 5th, 2023


This article is more than 1 year old.

Prices at zoos, themeparks, museums, cinemas and theatres have all outstripped the going rate in recent years

Egg-pensive at the likes of Tivoli (photo: Hasse Ferrold)

Easter is mostly a time for family, but with so many public holidays (not only is Good Friday and Easter Monday a day off, but also Maundy Thursday!) it can get boring watching Farmor hitting the schnapps, so many choose to take their children on a pleasure excursion over the long weekend.

Well, bad news! A day out has become a major expense for families in recent years, according to an analysis of consumer prices since 2016 by Danmarks Statistik.

For example, ticket prices for museums and zoos have shot up by 41 percent during that time, themeparks and cinemas are 29 percent more expensive, and theatre tickets have risen by 23 percent.

In comparison, consumer prices have only increased by around 18 percent.

Swimming pool still good value
Nevertheless, there are still a few options that have not increased steeply, including the local swimming pool and water parks, which have only risen by 19 percent – almost exactly in line with consumer prices.   

The most popular attractions are the zoos followed by the themeparks.

According to Danmarks Statistik, 13 percent of adults in Denmark visited a zoo or animal park during the spring of 2022, and 11 percent visited a themepark (Tivoli, which reopened last weekend, has increased its entry prices by 10 kroner).

Circuses, the popular choice of yesteryear, managed only 2 percent.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”