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Health insurer concerned by stampede for Novo Nordisk’s new weight loss medicine

Ben Hamilton
March 23rd, 2023


This article is more than 1 year old.

Simply too many customers of Sygeforsikringen Danmark are interested in a prescription to Wegovy. It’s either raise the cost for everybody, or cut the subsidy!

Injection pens like these are required to take Wegovy (photo: National Museum of American History Smithsonian Institution/Flickr)

Sygeforsikringen Danmark, a health insurance company, is reconsidering its stance on reimbursing customers who take out a prescription to the Novo Nordisk drug Wegovy, an expensive weight loss medicine launched at the end of last year.

In January alone, 16,593 people in Denmark received a prescription for Wegovy – and a great many were Sygeforsikringen Danmark customers eligible for a 25 or 50 percent subsidy.

It has left the insurer with such high costs that it is left with two options: either it raises the cost of its insurance for all customers, or it simply stops granting subsidies to cover the cost of the prescription.

READ MORE: No subsidies for obesity treatment, medicines agency rules

High costs … for the rest of your (extended) life
An annual prescription for Wegovy costs around 17,000 kroner, but this can rise to 31,000. The ‘miracle drug’ needs to be taken over a continuous course of time to take effect – in some cases a whole lifetime is recommended. The weight often tends to return once the treatment stops.

Intake involves daily injections to the abdomen, and side-effects include abdominal pain, headaches, nausea and vomiting, diarrhoea and constipation. Wegovy acts like a hormone, and tests conclude an annual prescription can result in a weight loss of 17 percent.

Around 2.7 million people in Denmark are Sygeforsikringen Danmark customers, and around 900,000 have a BMI of over 35. The medicine is generally approved for those with a BMI of over 30, or those with a BMI of over 27 should they have a weight-related disease such as diabetes.

Never seen demand like this before!
Sygeforsikringen Danmark chief executive Allan Luplau, in his 18 years with the insurer, has never seen demand like this before.

“If it continues to the same extent, we can look forward to our expenditure on medicine rising significantly: this may mean that we have to reduce or completely remove the subsidy,” he clarified to DR.

“The medicine is relatively expensive and a drug you have to take for the rest of your life if you want to maintain the weight loss. When we see such significant increases, we must look at whether all 2.7 million members must finance the large expenses.”

Should Sygeforsikringen Danmark stop the subsidies, the earliest it can act is January 2024.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”