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Russia remains a lucrative market for Carlsberg despite exit pledge

Loïc Padovani
February 9th, 2023


This article is more than 1 year old.

Danish beer giant’s divestment plan is behind schedule as it hopes to be out of the Russian market by mid-2023

Carlsberg earned almost two billion kroner in Russia last year (photo: Pixabay)

Almost a year after Carlsberg announced it would withdraw from Russia following its invasion of Ukraine, and the Danish brewing giant still hasn’t offloaded its activities there.

In fact, the company saw almost 1.9 billion kroner in profit in Russia in 2022 – significantly higher than the 284 million kroner deficit it endured in 2021.

Carlsberg has previously stated that it would donate profit made from seeling its business in Russia to aid organisations, but that seems an unlikely scenario given that it has downvalued its value on that market by 10 billion kroner.

READ ALSO: Pressure mounting on Danish companies to exit Russia following Carlsberg’s departure

No sale until mid-2023
According to Carlsberg, it won’t officially be out of Russia before the middle of 2023, according to the company’s expectations.

That comes despite the Danish brewing giant saying back in March 2022 that it would be out within one year.

“We will take the necessary time to execute the separation and divestment to seek the best possible
solution for all stakeholders, in particular our more than 8,000 employees and our shareholders. An
offer process is expected to commence in Q1 2023, and we are aiming to sign a divestment
agreement by mid-2023,” wrote Carlsberg in its 2022 Financial Statement.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”