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Danes still puffing away despite price hike

Christian Wenande
February 9th, 2023


This article is more than 1 year old.

Health organisations contend that cigarettes should cost 90 kroner per pack if Denmark is to reduce its number of smokers

A quarter of all deaths in Denmark are attributed to smoking (photo: Pixabay)

A little over a year ago, Denmark upped the price of cigarettes to around 60 kroner a pack in hopes it would encourage smokers to give up the habit.

Those hopes seem to have gone up in smoke according to a new survey compiled for, among others, Sundhedsstyrelsen health authority.

The figures showed that every fifth person (19 percent) in Denmark smokes daily or occasionally – which is on par with the 18 percent in 2020.

And almost 25 percent use at least some sort of nicotine product – such as tobacco products, e-cigarettes or nicotine bags.

READ ALSO: Nicotine products almost as bad as smoking for foetus, research reveals

Look to Australia and Norway
The stagnating number of people quitting is particularly evident in the younger generation.

In 2020 some 23 percent of 15-29-year-olds smoked daily or on occasion, a figure that increased to 25 percent in 2022. 

The same age group also saw a rise in users of e-cigarettes and smokeless nicotine products.

In 2020, cigarette pack prices rose by 15 kroner and then by another 5 kroner in 2022. But experts maintain that it’s not enough and that the price of tobacco must be pushed up considerably to have an impact. 

“It was evident that more people wanted to quit when the price rose by 15 kroner, but not when it was upped by 5 kroner. So the price needs to increase significantly if we want fewer smokers,” Mads Lind, a lead consultant with Hjerteforeningen heart association, told DR Nyheder.

“We think that 90 kroner for a pack of cigarettes is reasonable. That will put us up there with the likes of Australia, Norway and England, where prices are over 100 kroner.”

According to Sundhedsstyrelsen, around 13,600 people die every year from smoking in Denmark – about a quarter of all deaths. 


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”