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Joe & The Juice settles in big US gender discrimination case

Christian Wenande
February 6th, 2023


This article is more than 1 year old.

The Danish juice chain has been accused of failing to recruit, hire and promote women at its US-based cafes 

The popular Danish juice cafe chain, Joe & The Juice, has reached a settlement regarding a gender discrimination case in the US.

The chain was ordered by the US Equal Employment Opportunity Commission (EEOC) to pay almost 5 million kroner to the US state as part of the settlement deal.

“The EEOC investigated the allegations and found reasonable cause to believe that Joe & the Juice violated Title VII of the Civil Rights Act of 1964. A resolution in this matter was attained through the EEOC’s pre-litigation administrative conciliation process,” the EEOC wrote in a press release.

READ ALSO: Joe & The Juice close to agreement with a US investor

Juicing on four continents
Joe & The Juice has never admitted guilt in the claim, which stemmed from back in 2017 when the cafe was fashioning a foothold in the US market.

As of last year, the chain operated over 311 locations across Europe, Asia, Australia and North America.

In Joe & The Juice we actively work to promote gender equality. The share of women in our US shops is at 57 percent today, which is higher that the company’s global average of 53 percent,” Andreas Peter Dipo Zimmermann, the regional head of Joe & The Juice in the US, told DR Nyheder.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”