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International Round-Up: Danish Pavilion at World Expo in UAE was a “ridiculous” affair, claims participant
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In other news, the EU Commission has a similar take on the Danish law that prevents benefit recipients from travelling abroad
The Danish Pavilion only received 200,000 visitors at the World Expo in UAE, which took place between October 2021 and March 2022, according to a new TV2 exposé called ‘Operation X: Da Danmark blev til grin’.
The target was 2 million, or at least that’s what the exhibiting Danish companies were promised.
It is one of the many failings of the pavilion, which has been hit by widespread accusations of fraud, detailed in the TV2 documentary.
A dastardly duo?
Intitally, there was no serious interest in the pavilion – either from the public or private sector. At one point, Denmark was the only country in the world not scheduled to take part.
But eventually, the necessary financing materialised thanks to the involvement of the Danish Business Council in Dubai, and Denmark’s official participation was confirmed in June 2021.
A company was set up to sell Danish companies the right to exhibit. As part of the package, the companies were told the state was involved and granting subsidies. But while the Foreign Ministry did eventually get involved, it maintains it never agreed to provide funding.
Not good for Denmark’s reputation
One of them was Michael Brogaard, the head of Dansk Mjød, who claims the venture has cost his company at least 1 million kroner.
Brogaard attended the Expo and recalls the paucity of the pavilion compared to others present. Shelves remained empty and copious wiring gave the site an unfinished look.
“I don’t think there was anyone down there who thought: ‘This is good for Denmark’s reputation’,” he told TV2. “We were ridiculous.”
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Defence Ministry purchases copy of fighter jet to show it off to public
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Prince Joachim reportedly planning move to US
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