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Forbes ’30 under 30′ list includes six young Danes

Loïc Padovani
December 12th, 2022


This article is more than 2 years old.

Praised as some of the best young entrepreneurs on the planet

The US business magazine Forbes has unveiled its annual list of European people under the age of 30 who are worth keeping an eye on in fields such as culture, science and finance.

A few famous people are featured in the roster, such as the French footballer Kylian Mbappé, a Senegalese-Italian star of TikTok, Khaby Lame, and 2021 Eurovision winners Måneskin, for instance.

And they appear alongside six young Danes who have also landed in the prestigious list.

Jonas Bøgh Larsen
29-year-old Jonas Bøgh Larsen raised a lot of money last year.

“Jonas Bøgh Larsen is the co-founder and CEO of enterprise payroll processing firm Pento, which has raised 53 million US dollars from the likes of Tiger Global and General Catalyst, among others,” praised Forbes.

“The former football player has led the company to a 10x revenue increase since the start of 2021, with Pento currently serving over 300 customers and paying $600 million in salaries annually.”

Viktor Heide
Viktor Heide, also 29 years old, raised more than 300 million kroner last year.

“He is the founder of the Copenhagen-based contract automation platform Contractbook, which allows small and medium-sized businesses to manage their contracts, automate their workflows and centralise legal processes,” applauded Forbes.

“Since its founding six years ago, the company has raised over $43 million from investors like Tiger Global Management and Bessemer Venture Partners and has hired 150 people.”

Nadine Raida
Nadine Raida, 27, is the investment manager at the Swedish private equity firm Nordic Capital.

“Raida has deployed $1.2 billion to innovative tech companies across Europe and the US as an investment manager at Nordic Capital, a Swedish private equity firm that has invested more than $20 billion of capital since its inception,” the US business magazine purred.

“She previously worked on the tech team at Evercore, where she assisted on the IPOs of large European and Middle Eastern payments providers like Nexi and Finablr. Raida also serves as an advisor to Intech Founders, an incubator for female-founded tech startups in the Nordics.”

Michaela Lintrup
Michaela ‘Mimi’ Lintrup is a 24-year-old professional esport athlete.

“Michaela Lintrup won several tournaments as a professional ‘Counter Strike: Global Offensive’ player before switching over to join G2 Esports’ first all-female team on ‘Valorant’,” enthused Forbes.

“She was named Gamer of the Year on Twitch at the 2019 Danish Game Awards and has accumulated a following of over 200,000 on the platform.”

Barbara Potts & Cathrine Saks
Barbara Potts, 28, and Cathrine Saks, 29, founded well-known clothes brand Saks Potts in 2013.

“With more than 200,000 Instagram followers, their line of womenswear has been worn by stars like Beyonce, Rihanna and Lady Gaga,” observed Forbes.

“Their clothes are sold across 15 countries, with distribution in retailers like Selfridges, Louisa via Roma and others.”


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

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At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

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Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”