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Newspaper readership in Denmark on the increase

Benedicte Vagner
September 19th, 2022


This article is more than 2 years old.

There are more Danes reading newspapers, both national as well as regional and local, across the country

More weekly readers according to new reports (photo: Roman Kraft)

Weekly readers of newspapers have increased over the last year in Denmark, according to Kantar Gallup.

The total readership of ‘the top’ 10 Danish newspapers increased from 2.55 million to 2.60 million between the second half of 2021 and the first half of 2022.

Rise in local papers
However, despite the increase, readership numbers are still lower than in 2019, the last full pre-pandemic year, when the number was at 2.84 million readers.

There has also been a small rise in the readership of regional and local newspapers, which have recently benefited from the new media agreements.

In total numbers rose from 1.18 million to 1.20 million weekly readers over the first half of 2022.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”