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Government to ban famous people from gambling ads

Christian Wenande
September 7th, 2022


This article is more than 2 years old.

Tax minister Jeppe Bruus said his proposal is aimed at reducing the number of children and young people who become gambling addicts

Brian Laudrup is among the famous faces employed by the betting industry (photo: Unibet)

The days of famous people appearing in gambling ads in Denmark look to be numbered. 

The government has made a proposal to ban high-profile individuals like actors and professional athletes from promoting betting and gambling sites. 

“We want a complete ban on using famous people or other authorities, because that’s people who particularly kids and young people look up to,” tax minister, Jeppe Bruus, told TV2 News.

READ ALSO: Danes more prone to betting on sports than fellow Nordics

From Laudrup to Asbæk
The proposal, which will be presented to Parliament today, also seeks to ban gambling ads from airing during sporting events – as well as 15 minutes before and after the events.

Gambling and betting sites have long employed famous people in promotional ads, including former Denmark international Brian Laudrup, actor Pilou Asbæk and comedian Uffe Holm.

“If you speak with the Centre for Gambling Addication [Center for Ludomani], addicts and their loved ones contend that the ads have a significant effect on their development – whether it be children, young people or adults,” said Bruus.

It’s not the first time gambling ads have come under fire from the authorities. 

Recently, a number of municipalities in Denmark have banned them from being used on busses and trains.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”