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BT to be 100 percent digital from 2023

Jared Paolino
June 22nd, 2022


This article is more than 2 years old.

With fewer and fewer people in Denmark turning to hard copy for the news, one of Denmark’s major newspapers has decided to take its content entirely online

More weekly readers according to new reports (photo: Roman Kraft)

BT, the Danish tabloid newspaper founded in 1916, will soon stop publishing in print.

From 2023, it will become a 100 percent digital free media, funded by ads.

“In the last four years, BT has grown explosively digitally to now be the largest news media in Denmark. As expected, newspaper circulation has fallen over the same period, and soon it will no longer be financially sustainable,” said Pernille Holbøll, the editor-in-chief at BT, according to a press release by Berlingske Media – BT’s parent company.

“That is why we are now focusing all our efforts on being the best where most Danes are: namely on mobile phones.”

Office closures and layoffs
BT is also closing down offices in Aarhus, Odense and Aalborg, as well as ceasing the production of city-specific editions of the paper. Instead, from mid-July until the New Year, only one national edition will be published.

Along with the office closures, BT has cut staff. This applies to ten positions at the BT metropolitan editorial offices being closed, as well as four newspaper editors and six commercial positions.

READ MORE: Metroxpress online and nearly 100 jobs cut in huge Danish media shakeup


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”