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For every 50 cents, Tivoli now sees a dollar

Benedicte Vagner
June 20th, 2022


This article is more than 2 years old.

Tivoli has increased their projected growth in their turnover as more people are going to the amusement park after Covid-19 restrictions have been lifted

Tivoli gardens attracting more visitors during the summer season of 2022 (photo: George Rex/Flickr)

It looks like Tivoli might have under-estimated the overwhelming desire of the Danish people to go out again now that the COVID-19 pandemic is in the rear-view mirror.

First up, it got its sums wrong over FredagsRock. Far more turned up than expected, causing disruption at the perimeter of the themepark. Damage was even caused to some of the fences.

And now it has had to alter its 2022 revenue estimate. Previously expecting a loss, it projects a small profit thanks to a brilliant opening to its main ‘Summer Season’.

The fine margin of a loss becoming a profit
Since opening its gates on April 8, more guests have visited Tivoli than previously expected.

In its last set of annual accounts, the themepark projected 2022 revenue of about 800-900 million kroner, which would have caused a loss.

However, this has now been raised to 850-950 million: a result that would land Tivoli a pre-tax profit of 25-50 million.

Still a tiny bit of caution
According to Susanne Mørch Koch, Tivoli’s administration director, there is optimism the crowds will continue over the course of the summer.

Case in point: a concert featuring US rapper 50 Cent this coming Friday has already sold out.

Neverthless, it remains cautious. Tourist numbers remain low, and the cost of living has soared, and this could still dampen expectations, Tivoli concedes.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”