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Dark stores gaining traction in Denmark

Christian Wenande
May 20th, 2022


This article is more than 2 years old.

Customers can get their goods in minutes, but the increasingly popular concept has its dark sides, contend critics

It’s getting bigger, but not everyone’s bag (photo: Wolt)

A new supermarket concept has seen the light and is gaining in popularity in Denmark’s cities: the dark store. 

No, customers don’t have to fumble about for bananas in the dark. In fact, they’re not even allowed inside.

Customers use an app or website to order groceries, which are then dispatched to them within minutes from warehouse-like shops.

Currently, delivery service Wolt has eight such shops in Denmark, with an additional 11 on the way. German-based Gorillas has seven shops. 

Supermarket giant Coop is also looking to joining the concept, which has become immensely popular in the US and Europe.

READ ALSO: Supermarket chain owner to freeze prices of basic items over the summer

A scanner darkly
However, not everyone is excited about the prospect of the concept coming to their neck of the woods.

Often, the shop windows are painted or tapped up, preventing anyone from looking inside, which critics say lead to city areas becoming devoid of life.

Additionally, the areas are peppered with vehicles needed to deliver goods to customers.

“It becomes very dull. We want ground floors facing the street where there are outward-facing activities, to have a living urban space, not just sealed off facades,” Line Barfod, the technical and environmental mayor for Copenhagen, told TV2 News.

“It results in a lot of scooters and cars driving back and forth, often in areas that are not designed for that sort of traffic.”

(photo: Gorillas)

The Amsterdam case
One city that has already put its foot down is Amsterdam, which has a long history of struggling with scooter issues.

The Dutch capital has set a ceiling for dark stores so that there can’t be more than 50 at one time in the city.

Another dilemma, which has dogged the likes of Wolt in the past, is whether they will pay their couriers fairly. 


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”