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Another big Danish firm pulls plug in Russia

Christian Wenande
March 30th, 2022


This article is more than 2 years old.

Furniture retail giant Jysk will follow in Carlsberg’s footsteps and sell off its assets before leaving Russia permanently

Jysk only entered the Russian market in 2020 (photo: Jysk)

A few days ago Danish brewery giant Carlsberg announced it would sell off all its assets in Russia and pull out of the market in response to the Russian invasion. 

Now furniture retail chain Jysk has revealed it will do the same. 

The Brabrand-based firm said it will reopen 13 shops in Russia to sell off its stock before permanently leaving Russia. 

“We enjoyed a fantastic start in Russia, which I can only applaud all the involved colleagues for, but in the current situation management and owners see no other alternative to closing down our activities in Russia,” said CEO Jan Bøgh.

READ ALSO: Pressure mounting on Danish companies to exit Russia following Carlsberg’s departure

Under pressure
Like Carlsberg, Jysk had come under fire for not leaving Russia earlier – until now it has temporarily closed its shops and sent some 200 employees home with pay. 

Jysk, which owns over 3,100 stores and employs almost 30,000 people across 50 countries, first entered the Russian market in June 2020. 

Most of its stores are located in or around Moscow. 

In Ukraine, Jysk shut down all its 86 shops when Russia invaded five weeks ago. 


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

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At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”