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Are you a storekeeper? Receive great tips for your business
CPH Post
December 25th, 2020
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This article is more than 4 years old.
(photo: Unsplash/Artem Gavrysh)
Who has not dreamed of owning their own shop? A store that sells exactly the things that you prefer, and know all about. In the local Danish cities, many choose to follow this dream. But if you are a local shopkeeper, you also know that it is not always a bed of roses. Depending on the product you sell, there are often already stores offering the exact same things, even in the small towns. Therefore it can be difficult to attract local customers and compete with larger chains and their prices. Fortunately, there are several things you can do to optimize your store and its attractiveness. If you dream of regular and loyal customers for your own store, here are some great tips you can use for your business. Afterwards, the customers will come running.
Get workwear with a logo on it
When you are the shopkeeper at your own store, it always helps on the first hand impression if you signalize that things are in order. You can show this in several ways, but an original expression is important; you could appropriately start with the clothes. Whether you have several employees or manage alone, it would appear professional if you have your own uniform. Therefore you can stand out with workwear with prints from Y-design. First, it helps to place your logo in several places. In addition, it gives a unique expression that the uniform with you is its own.
Create attention
Another important factor in attracting customers to the store is to make sure that they know that the store exists and what it can offer. If you do not sign and advertise enough for your store, the potential customers simply don’t have a clue. First and foremost, the primary sign for the store itself should be visible from the road and have an inviting design. In addition, you can appropriately display various offers and other relevant info at the store’s facade. Next, you should move out into the community both physically and digitally. Hand out flyers, create a Facebook page, spread the word. If the product is then good enough, then customers will probably come.
Know your customers
When you enter a store as a customer, it has to have an inviting feeling when you walk around in it. All customers have different needs. Therefore, you need to label and read the customer. Not all customers want to be attacked with good advice and small-talk as soon as they enter the store. They would rather find their item and mind their own business while shopping. Other customers come in with an expectation that you can receive them and guide them in their in-store purchases. Here you should be more talkative. If you read the customer correctly, they will definitely leave the store with a good experience. And that certainly benefits both you and the customer.
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