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Consumption almost back to normal post-Coronavirus Crisis

Ayee Macaraig
June 25th, 2020


This article is more than 4 years old.

People in Denmark spent heavily on home improvement and online shopping, but cut down on travel expenses during the pandemic

Consumption is picking up after a slump during the Coronavirus Crisis lockdown (photo: Pixabay/sharonang)

People in Denmark closed their wallets as the Coronavirus Crisis shut down the country, but with society’s reopening came a return to normal for local consumption.

Card purchases and MobilePay transactions are now stabilising after falling 20 percent in March due to the pandemic, according to a senior analyst at Danske Bank.

“We are seeing a return to normal and it seems that all groups are increasing their consumption as the economy opens up again,” Louise Aggerstrøm Hansen told TV2.

Construction up but travel down
Among the patterns analysts have observed is a boom in construction spending – particularly among home improvement (DIY) customers, as many people stayed home and took the opportunity to work on projects and renovations. As a result sales increased by 60 percent during the crisis.

“We still have a high level of activity as summer is the peak season for home improvement markets,” said Mads Brejnholt Madsen, the sales director at hardware chain Stark.

Spending on travel however remains minimal because of uncertainty surrounding trips abroad.

Online shopping
Online shopping also surged, drawing an atypical market as elderly people began to take to purchasing items on the Internet.

In contrast, cash payments suffered a decline during the crisis.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”