177

News

Quarter of a million Danes getting free access to Superliga games

Christian Wenande
March 28th, 2019


This article is more than 5 years old.

3F union is the new main sponsor of the top Danish league

3F union taking over next year (photo: 3F)

In the near future, over 272,000 Danes will be able to watch their favourite Superliga clubs play for free as trade union 3F takes over as the primary sponsor of football’s top flight in Denmark.

Starting next season, all members of 3F will be able to attend matches for free in a new sponsorship deal that stretches over four seasons.

“Denmark’s biggest union is the perfect partner for Denmark’s biggest sports tournament. It’s a unique co-operation that includes 3F boosting the atmosphere at the stadium by bringing more fans to the stands,” said Claus Thomsen, the head of the Superliga.

READ MORE: Miracle in Basel! Denmark in epic comeback against the Swiss

VAR in 3F Superliga
The more precise financial aspects of the agreement have not been released as of yet, but the news come on the heels of the league association Divisionsforeningen looking into incorporating Video Assistant Referee (VAR) in the Superliga in the 2020-21 season.

3F takes over as main sponsors of the Superliga from insurance giant Alka, which ended its sponsorship at the end of last season. The league has been without a primary sponsor since then.

Aside from the free tickets to 3F members, the start of next season will also see the league change its name to 3F Superliga.


Share

Most popular

Subscribe to our newsletter

Sign up to receive The Daily Post

















Latest Podcast

A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”