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Government gambling franchise proposes ban on betting ads at sporting events

Stephen Gadd
January 31st, 2019


This article is more than 5 years old.

A betting code of ethics inspired by the UK may be on the way to Denmark

Soon you may be able to watch the game without being pestered to bet on the result (photo: Guillaume Baviere)

Televised football and betting adverts have gone hand in glove for many years, but that might be about to change.

The Danish government gambling franchise Danske Spil is suggesting a ban on betting ads during direct sports transmissions in connection with a new code of ethics, reports DR Nyheder.

All bets are off
The UK took similar steps last year.

“We feel it has come to a point when it is useful to discuss whether we ought to let viewers watch the game in peace and come across with our commercial message in another context,” Danske Spil’s CEO Niels Folmann told Jyllands-Posten.

READ ALSO: Danish state company in double role over tax havens

Cynics might think they are bowing to the inevitable as there is also political backing for the measure.

SF, Dansk Folkeparti and Radikale have all signalled their willingness to propose a law that includes a ban if the gambling industry is not willing to introduce one itself.

Hold your horses
Predictably, perhaps, there are dissenting voices. The press officer of betting company Unibet, which also offers live betting in Denmark, thinks the move is premature.

“We’re willing to consider it, but shouldn’t we wait and see how things turn out in England?” he told Jyllands-Posten.

The ethics code for the gambling industry is due to be ready by the spring.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”