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Generation gap closing when it comes to online shopping

Stephen Gadd
January 8th, 2019


This article is more than 5 years old.

Over-60s are increasingly seizing the possibilities offered by ordering online

Just because you are old doesn’t mean you’re not internet-savvy (photo: Norwood (Charity))

The accepted wisdom is that it is predominantly young people who spend most of their waking hours online. However, when it comes to shopping, the over-60s are catching up fast.

An analysis of internet trading carried out by the online payment service DIBS reveals that 81 percent of Danes over the age of 66 are buying online. The figure for 55 to 65-year-olds is up at a whopping 88 percent.

“We can see massive growth in online purchasing by older people. This was also noticeable during the busy Christmas period, during which half the Danes over the age of 60 chose to buy one or more presents online,” said Henriette Høyer, the sales director of DIBS.

To put things in perspective, 63 percent of Danes over the age of 18 used the internet to buy Christmas presents.

Just phone it in
Danes have also embraced shopping through their mobiles. Last year 54 percent used their mobile to shop online. In the past, older people have been less keen on shopping this way, but last year 47 percent of those aged 55-65 used their mobile to shop – an increase of 28 percent over 2017.

The main attraction of online shopping to the elderly appears to be convenience and the possibility of easily comparing products and prices.

“The elderly are very price-conscious when they do business on the internet. When we’ve asked what prevents them going through with an internet purchase, 42 percent of the 66 to 74-year-olds say that the total price including delivery was too high,” said Høyer.

Popular items amongst older internet shoppers are health and wellness products, as well as books and food.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”