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Black Friday blackout – credit card takings down on last year

Stephen Gadd
November 27th, 2018


This article is more than 6 years old.

Has the imported US shopping phenomenon had its day?

It’s still a big deal in America (photo: JoeInQueens)

Unless you live on the moon, you could hardly fail to notice that Friday last week was so-called ‘Black Friday’.

This US import has been a popular extra bonanza for Danish retailers in addition to Christmas for a number of years now. But there is also a growing backlash to the concept, as awareness of the effects of rampant consumerism on the environment grows.

As if on cue, Dankort sales on Black Friday this year were down by 8 percent on last year and at its lowest level for several years, reports DR Nyheder.

According to figures from the credit card service Nets, in 2018 sales reached 1.94 billion kroner, but last year’s sales hit 2.1 billion, breaking Danish trading records.

The figures are also lower than those of 2015 and 2016, which came in at 1.98 billion and 2.00 billion respectively.

Spreading the load
This year’s fall in Black Friday trading came as something of a surprise to Jeppe Juul-Andersen, the senior vice president of Nets responsible for Dankort.

“Previously, it was one of the big days just before Christmas when we used our Dankort most, but Black Friday [this year] has changed that picture,” said Juul-Andersen.

“We have to go all the way back to 2014 to find a year when Black Friday wasn’t the year’s biggest shopping day,” he added.

Lower takings may not be related to increasing consumer awareness, though. Juul-Andersen suggests the falling sales can also be attributed to the fact that many shops had chosen to spread their special offers over a number of days.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”