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Fried chicken for everybody! KFC to quadruple the number of its outlets

Ben Hamilton
October 31st, 2018


This article is more than 6 years old.

Many new arrivals to Denmark are often disappointed by the lack of restaurants selling juicy legs, thighs and wings

Finger-licking good (photo: Steven Depolo, Flickr)

It’s often remarked upon how few fried chicken joints there are in Denmark.

Sure, everybody tends to know where there’s a KFC, but given there are only nine in the country, few go to them regularly and include them on their takeaway option list.

In contrast, London has numerous chains, and fried chicken is right up there with the kebab and burger as the nation’s favourite fast-food takeaway.

25 new outlets
But all of that might be able to change following the news that KFC intends to open 25 new outlets across the country over the next year.

Marco Schepers, the general manager for the US chain in Denmark, explained that KFC sees “great potential” – although many might be asking: “What took them so long?”

“Already last year we had a 20 percent revenue increase and we would like to increase even more,” he said following the opening of a new restaurant in Vejle, which has generated 40 new jobs in the Jutland city.

KFC has set itself a target of increasing its turnover from 60 to 500 million kroner a year.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”