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Inflatable cycle helmets a massive hit in Denmark

Christian Wenande
August 16th, 2018


This article is more than 6 years old.

Swedish producer has almost doubled sales this quarter

A big hit in Denmark (photo: Hövding)

You might have seen an increasing number of Danes cycling around with what looks like some form of neck brace these days. But actually it’s an inflatable bicycle helmet.

The helmet, produced by the Swedish firm Hövding, is designed to inflate during an accident and protect the wearer’s head – kind of like an airbag for cyclists. And it’s becoming immensely popular in bicycle-mad Denmark.

READ MORE: Cycling like a Copenhagener can save lives, study shows

Record quarter
Hövding is currently selling half a million kroner’s worth of helmets every month in Copenhagen alone, despite the helmet costing around 2,000 kroner.

In total, Hövding sold a record 17,000 helmets during the second quarter – an increase of 102 percent compared to the previous quarter.

Check out the video below to see the helmet ‘in action’.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”