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Danish supermarket to hide cigarettes

Christian Wenande
June 28th, 2018


This article is more than 6 years old.

Netto, Føtex, Bilka and Rema 1000 to stop tempting youths with visible tobacco

More youngsters are smoking these days (photo: Pixabay)

From August 1, supermarket chain owner Salling Group will no longer have tobacco products out on sale in the open.

The move means that 600 Netto, Føtex, Bilka and Rema 1000 supermarkets across Denmark will hide away their cigarettes in a bid to not tempt youngsters to buy tobacco. In future, the cigarettes will be located by the cashiers, but customers will have to ask for them.

“As the country’s biggest supermarket company, we have a responsibility to lead the way. We can make a real difference to the next generations by focusing on smoking and making it less attractive to start. Denmark needs to reach the goal of a smoke-free generation by 2030,” said Per Bank, the head of Salling Group.

READ MORE: Jack up cigarette prices significantly to stop juvenile smokers, politicians urged

40 a day
According to the health authorities, there has been an increase in the number of 13 to 17-year-olds who have taken up smoking in the past five years.

About 17 percent of the Danish population smokes and about 40 youngsters take up the habit every day.

“It’s a big step in the right direction. The supermarket sector should be praised for taking an ambitious and active responsibility in ensuring that it will become more difficult for children and youngsters to start smoking,” said Jesper Fisker, the head of cancer association Kræftens Bekæmpelse,


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”