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Red ink for long-established Danish fast food chain

Stephen Gadd
June 19th, 2018


This article is more than 6 years old.

Newly-released accounts for Sunset Boulevard’s make unpleasant reading

One of Sunset Boulevard’s outlets in Aarhus (photo: Mini Clever)

It all started back at Odense’s railway station in 1986, and from there Sunset Boulevard grew to be Denmark’s second-largest fast food chain, with 41 outlets across Denmark.

However, the latest accounts issued by the company for 2017 show losses of 12 million kroner, reports Finans.

The chain has been forced to close a number of unprofitable outlets and this has pushed costs up. Others have been renovated, leading to periods of closure during the work.

On the up again
Despite this, the company is optimistic about the future. “We’ve started a big transformation process,” said its administrative director, Jens Broch.

“Overall, it could be said that in the first six months we didn’t perform satisfactorily, but over the last six months we behaved sensibly and delivered a positive operating profit,” added Broch.

Earlier this year, the chain decided to move its headquarters from Esbjerg to Kolding in a bid to reduce losses.

“It has been difficult for us to recruit staff with the right specialist knowledge of the restaurant sector, but our location in Kolding is expected to make that easier,” said Broch.

The chain expects to end up with a final result this year on the right side of 5 million kroner.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”