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Third consecutive loss for Hard Rock Café Copenhagen

Ben Hamilton
June 8th, 2018


This article is more than 6 years old.

As far as many Copenhageners are concerned, it’s the restaurant that left Tivoli and disappeared

Looking out onto the Metro wall for not much longer (photo: Dickelbers)

Hard Rock Café Copenhagen made a loss of 10.8 million kroner in 2017 – the third consecutive year it has finished in the red.

A report in BT suggests the public might have moved on from the iconic t-shirts and spareribs, but the answer lies in the figures.

A slight improvement
Since leaving its location at the corner of Tivoli on Vesterbrogade in view of the city’s main train station, the business has struggled – not only financially but to let people know where it is located.

In 2016, the restaurant made a loss of 14.7 million kroner, so the result does mark an improvement, while 2018 will be its last full year of operations ahead of the new Metro City Ring opening in July 2019.

Looking for new sales staff
It might not be related to the result, but Hard Rock Café Copenhagen is currently looking for a sales & marketing manager who must have “a drive to be extraordinary”.

While fluency in English is mandatory, a high level of Danish is not, although “multiple language abilities [are] a plus”.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”