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Can Denmark become the Hollywood of Europe?

Christian Wenande
April 12th, 2018


This article is more than 6 years old.

Government sets up growth team to boost creative industry

Perhaps films like ‘Bakerman’ can help fulfill Brian’s bold aspiration (photo: David Noel Bourke)

Could Denmark really become a mecca for European cinema production in the future? The Danish government certainly seems to hope so.

The business minister, Brian Mikkelsen, has established a growth team charged with increasing turnover and employment in the creative industry.

“The creative industry is one that is storming ahead globally, but in Denmark we are not taking advantage of the massive growth potential,” Mikkelsen told Børsen newspaper.

“We need to become better at utilising our strengths and the question is why we aren’t the Hollywood of Europe? The growth team needs to investigate whether there are barriers preventing that growth.”

READ MORE: Boss in translation: the foreign filmmakers who make movies in Danish

Capitalising on success
More specifically, the growth team will look into uncovering solutions that will help generate growth in companies that work with film, TV, gaming, design, fashion, advertisement and architecture.

Currently the create industry employs around 80,000 people and yields an annual turnover of about 230 billion kroner. Additionally, exports have risen from about 60 billion kroner in 2009 to 86 billion in 2015.

Having produced hit series like ‘The Bridge’, ‘The Killing’ and ‘Borgen’, Denmark is well-known for its TV series production abroad, but that doesn’t always translate into solid profit. Mikkelsen pointed out that an example of an area in which Denmark could improve.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”