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Good news me hearties: YellowBeard’s treasure will alleviate coffee capsule trash burden

Clodagh Cunningham
March 9th, 2018


This article is more than 6 years old.

Compostable varieties on the way in the next two years, promises leading Danish brand

Capsules are cool but not compostable, but all that might be about to change (photo Yellowbeard)

As Copenhagen and the rest of Denmark is increasingly becoming more environmentally friendly, it can be frustrating to note that certain companies are continuing to produce plastic like there’s no tomorrow.

Grim peaks of rubbish
Leading the charge are the manufacturers of coffee capsules and the machines that support them. By nature, we tend to be impressed. “They’re so cool,” we coo – but try saying that about a billion of them in a trash mountain.

Fortunately help is on the way, according to one-stop-shop and online coffee brand YellowBeard, a Danish B2B and B2C day-to-day company that delivers a broad range of coffee products – including machines, capsules and beans – to your doorstep.

Within 18 months, their capsules promise to be compostable – great news for the planet and guilt-free “damn good coffee” drinking.

Dale Cooper would agree
Even Agent Dale Cooper would have to agree that YellowBeard settles for nothing less than a “damn fine cup of coffee”.

Sourced from a much broader range of countries than normal – including Brazil, Nicaragua, Columbia, Ethiopia, Honduras, Kenya and Peru – it offers organic and fair trade coffee in the aforementioned capsules and beans.

There’s a good reason why compostable capsules are taking time to deliver.

“We are hoping to be able to deliver our coffees in compostable capsules within the next 12-18 months,” YellowBeard confirmed to CPH POST.

“But currently the products available cannot keep hold of the aromas, so there’s a large trade-off in quality of the final coffee.”

More like Joe & The Juice than Jerry Horne
In the meantime, YellowBeard is busy expanding – starting with Scandinavia this year, and then globally over the next three to five years.

It is confident its subscription one-stop-shop and online coffee brand, which cuts out the convenient store and gets the products straight to the customers, is the kind of service people are looking for.

“Brand-wise, we are trying to get away from being a dull brown/black ‘mokka’ company and just having Brazilian, Kenyan and Ethiopian coffees,” enthuses the company.

“We want to speak to the customers in a more friendly and fun tone – the same attitude as Sticks n Sushi, Joe & The Juice and Simply Chocolate. We believe in rewriting the rules and having fun.”

 


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”