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Metroxpress online and nearly 100 jobs cut in huge Danish media shakeup

Christian Wenande
February 28th, 2018


This article is more than 6 years old.

Merger will see Berlingske Media axe mx.dk, aok.dk and business.dk, but will continue to run two newspapers: BT and BT Metro

So long Metroxpress newspaper, hello BT Metro (photo: Christian Wenande)

The leading Danish media group Berlingske Media has launched a comprehensive streamlining plan today that involves closing Metroxpress’s online site mx.dk and slashing 93 jobs – about one tenth of its staff.

It’s the first major shakeup since Anders Krab-Johansen became Berlingske Media’s new head back on 1 June 2017.

“What we are doing now is basically a dramatic digital transition of Berlingske Media,” he told MediaWatch.

“We have four central points, which will each see big changes, and I will dare to expound that we will be the most modern media house in Denmark by the end of the year.”

READ MORE: Danes: Media were unfair to Prince Henrik

No more mx, AOK and business.dk
Aside from closing mx.dk, the media house will change the name of Metroxpress newspaper to BT Metro and close down its sites business.dk, aok.dk and the kids magazine Kids News.

For now, bt.dk will be the main page for the combination of BT and Metroxpress and it will be free, while the paper edition of BT will include fewer pages.

Berlingske’s newsite will have a paywall of 99 kroner per month, while the paper edition of that newspaper will remain the same in size.

As part of the new plan, the production of newspapers will also be moved out of house to the company Wunderkind.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”