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Lego wins critical copyright case in China

Christian Wenande
December 8th, 2017


This article is more than 7 years old.

Toy manufacturer hopes ruling will unleash its potential in lucrative market

You would have thought they’d change the logo! (photo: Lepin)

It was good news for Lego this week as a court in China ruled in favour of the Danish toy producer in a case involving two Chinese companies copying Lego products.

The Shantou Intermediate People’s Court decided that certain products made by Chinese company BELA infringed upon the copyrights of Lego and that the products acted as elements of unfair competition.

It’s the first time that Lego has filed, and subsequently won, an anti-unfair competition case against imitators in China – a country that holds great market potential for the toy manufacturer.

“We are pleased with the ruling by Shantou Intermediate People’s Court, which we see as a strong indication of the continued focus on proper intellectual property protection and enforcement by the Chinese courts and responsible authorities. We think this is very important for the continued development of a favourable business environment for all companies operating in the Chinese market,” said Peter Thorslund Kjær, the deputy head of legal affairs at Lego.

“We will continue our efforts to ensure that parents and children are able to make informed choices when they are buying toy products, and that they are not misled by attempts by irresponsible companies to make toy products appear as something they are not.”

READ MORE: Lego knock-offs from China spreading to the European market

Knock it off!
Chinese companies have been producing knock-offs of Lego products for some time now, and this year thousands of consumers in European countries such as Italy, France, the UK, Poland, Denmark, Russia, the US, Brazil and Australia have bought copy products.

Some producers, such as Lepin, haven’t even bothered to change the logo and have seemingly tried to make knock-offs and packaging almost exactly the same as Lego products (see image above).

See below for a video conveying the biggest difference between Lego and Lepin products.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”