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Danes pay too much for medicines, study reveals

Ray Weaver
November 14th, 2017


This article is more than 7 years old.

Generics offer little break in prices of prescribed meds

Danes face ‘sticker shock’ every two weeks, it seems (photo: CCO)

Although generic versions of popular prescription drugs are meant to ofter a price break to patients, they seem to bring little relief in Denmark.

Danes spend nearly 3 billion kroner each year on generic prescription drugs at the country’s chemists, and the unusual way that competition among companies is handled sends most of that money into the coffers of pharmaceutical companies,  according to a study by the competition and consumer body Koncurrence og Forbrugerstyrelsen.

An expensive fortnight
The tangled methods of competition has encouraged the agency to call on the government to intervene.

“There are a lot of red flags here,” Koncurrence og Forbrugerstyrelsen head Jakob Hald told Finans. “This is something politicians need to address.”

Researchers documented that since 1998 there have been 3,000 examples of the prices of generic drugs spiking by more than 50 percent over a 14-day period.

Strange formulas
Pharmaceutical prices in Denmark are based on 14-day cycles. The lowest-priced drugs capture between 60 and 70 percent of the market over the two-week period. This allows for companies to actually ‘lose’ the price war during a cycle, but still maintain a relatively large market share. That, combined with every company knowing what its competitors have historically offered as ‘low prices’, conspires to keep prices artificially inflated.

“It is incredible that prices can rise 50 percent from one price period to the next,” said Hald. “It shows that there are challenges to be met in regards to competition.”

READ MORE: Medication prices to remain constant for the next two and a half years

Industry association IGL, representing the companies selling generics, emphasised that prices in Denmark are probably among the lowest in the EU.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”