177

News

Denmark’s favourite supermarket is … Norwegian

Christian Wenande
October 31st, 2017


This article is more than 7 years old.

Rema 1000 top of the pops, while Netto struggles to impress

REMArkable: Worth more than 1,000 words (photo: Kjetil Ree)

You might think that a sense of national pride would encourage the Danes to shop at Danish supermarkets like Netto, Fakta and Bilka. They may very well do so, but it isn’t where their hearts lie.

A new survey by customer service analysis firm Loyalty Group has revealed that Norwegian chain Rema 1000 actually has the most loyal customers, followed by German chain Lidl and Superbrugsen.

“Rema 1000’s concept, of a local supermarket with a strong catchment area securing the right products at competitive prices, has been a success in Denmark,” said Lars Jepsen, the head of research for Loyalty Group.

“Rema 1000 has understood that the intimate customer experience is an area in which the chain can stand apart when compared to other discount chains. The good customer experience goes hand in hand with good earnings and Rema 1000 is one of the most viable supermarket chains on the Danish market.”

READ MORE: Coop supermarkets to become more ‘local’

Netto-blaster
On Loyalty Group’s loyalty index, Rema 1000 scored 70 points out of 100, followed by Lidl (65), Superbrugsen and Kvickly (both 63) and Meny (61).

Aldi and Føtex (both 56), Bilka (55), Lokal & Dagli’Brugsen (52), Fakta (48) and Netto (47) completed the rankings.

The survey was conducted based on the responses of 4,100 customers across Denmark. See the index below.

(photo: Loyalty Group)


Share

Most popular

Subscribe to our newsletter

Sign up to receive The Daily Post

















Latest Podcast

A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”