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Denmark’s favourite supermarket is … Norwegian

Christian Wenande
October 31st, 2017


This article is more than 7 years old.

Rema 1000 top of the pops, while Netto struggles to impress

REMArkable: Worth more than 1,000 words (photo: Kjetil Ree)

You might think that a sense of national pride would encourage the Danes to shop at Danish supermarkets like Netto, Fakta and Bilka. They may very well do so, but it isn’t where their hearts lie.

A new survey by customer service analysis firm Loyalty Group has revealed that Norwegian chain Rema 1000 actually has the most loyal customers, followed by German chain Lidl and Superbrugsen.

“Rema 1000’s concept, of a local supermarket with a strong catchment area securing the right products at competitive prices, has been a success in Denmark,” said Lars Jepsen, the head of research for Loyalty Group.

“Rema 1000 has understood that the intimate customer experience is an area in which the chain can stand apart when compared to other discount chains. The good customer experience goes hand in hand with good earnings and Rema 1000 is one of the most viable supermarket chains on the Danish market.”

READ MORE: Coop supermarkets to become more ‘local’

Netto-blaster
On Loyalty Group’s loyalty index, Rema 1000 scored 70 points out of 100, followed by Lidl (65), Superbrugsen and Kvickly (both 63) and Meny (61).

Aldi and Føtex (both 56), Bilka (55), Lokal & Dagli’Brugsen (52), Fakta (48) and Netto (47) completed the rankings.

The survey was conducted based on the responses of 4,100 customers across Denmark. See the index below.

(photo: Loyalty Group)


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

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At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

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Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”