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Halloween here to stay, new survey shows

Stephen Gadd
October 30th, 2017


This article is more than 7 years old.

Danes have really embraced the American form of Halloween in a big way

He’s not the only one laughing – the shops all love Halloween too (photo: pxhere)

From tentative beginnings in Denmark in 1998, when the newspaper Ekstra Bladet put on a horror film festival at the Scala cinema, Halloween as a phenomenon has just grown and grown.

READ MORE: Straight No Chaser: Bats in the belfry

New figures collected by the business interest group Dansk Erhverv show that almost half of all Danish families with children intend to celebrate the festival in some way – and this can definitely be felt in the bottom lines of many shops.

“Danish shops are ready for Halloween and the shelves are bulging with sweets, dressing-up clothes and decorations,” said the group’s political consultant Matthias Vesterdal.

Banishing the gloom
He theorises that the reason the festival is so popular is that it has broad appeal. “We’re coming into a gloomy and dark period, so Danes don’t need much excuse to dress up and light candles.”

Halloween also fits in well with the other festive occasions of the year. “Halloween comes right in the middle of a grey period where there are no really big Danish holidays, so it’s not surprising that both shops and consumers have embraced it enthusiastically,” said Vesterdal.

He added that the merchandise aimed at this holiday is one area where physical shops can offer something that internet shops have difficulty in matching.

“That’s why more and more shops make more of this kind of tradition,” he said.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”