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Danish organic food producers look to German catering market

Stephen Gadd
October 26th, 2017


This article is more than 7 years old.

There is a lot of export potential south of the Danish border for organic food

As a Biostadt city, Hamburg is able to set its own organic food agenda in the public catering arena (photo: pixabay/falco)

According to statistics released by the ministry of farming and the environment in Germany’s North Rhine-Westphalia region, organic food makes up only 0.5 percent of the total served in the catering industry.

Twelve Danish organic food companies have got together with the Danish agricultural and food council, Landbrug & Fødevarer, on an export drive in Hamburg to try and change this.

READ ALSO: Lots of untapped export potential in German market, claims industry organisation

“We can see great potential in exporting more Danish organic food to the German catering industry market,” said Landbrug & Fødevarer’s marketing consultant Sarah Fuglsig.

“If the limited market share that it has today reaches anywhere near the level of the organic sector in the German retail market, we are talking about anything up to 3.6 billion euros,”

Making use of the Biostadts
The initiative is being launched in Hamburg, which last December became part of the so-called Biostadt (bio cities) network in Germany. This network of cities was founded in 2010 and works to promote organic production and consumption.

“In a Biostadt, political initiatives are taken to increase the share of organic food in public kitchens, such as kindergartens, schools, works canteens and catering for municipal functions,” said Fuglsig.

“Because of its size, Hamburg can set its own organic standards and goals in public institutions, so that’s one of the reasons that we’ve chosen to meet here.”

In Hamburg, the Danish companies – spanning areas as diverse as meat, cheese, vegetables, juice snacks and ice cream – will meet representatives from German wholesalers and catering establishments.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

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At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”