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Apple Pay to launch in Denmark this year

Christian Wenande
August 2nd, 2017


This article is more than 7 years old.

Digital payment service looking to give MobilePay a run for its money

Apple ready to take a bite out of the mobile payment service market in Denmark (photo: Apple)

The digital payment solution MobilePay has gained significant inroads in Denmark in recent years – and it’s no wonder considering how easy it is to use. But MobilePay’s day in the Danish sun could be coming to an end in the near future.

The US IT giant Apple has announced today in its third quarter earning call that it intends to launch its digital payment service, Apple Pay, in Denmark by the end of this year.

“We launched Apple Pay in Italy in May and the UAE, Denmark, Finland and Sweden are scheduled to go live by the end of this calendar year,” said Apple’s CFO, Luca Maestri.

READ MORE: Mobilepay wants to be Denmark’s choice for paying monthly bills

On the cards
According to Maestri, Apple Pay is by far the number one NFC payment service for mobile devices, with nearly 90 percent of all transactions globally.

Currently, Apple users can use the Apple Pay service in nearly 20 nations and most new payment terminals in Denmark are geared to accept Apple Pay payments.

However, until now Apple has yet to succeed in coming to an accord with the banks and credit card providers in the nation concerning an agreement.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”