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Revenge of the video store: Blockbuster is back, but not as you know it

Ben Hamilton
June 30th, 2017


This article is more than 7 years old.

Following some success in Denmark, the ‘new’ streaming service, which screens movies straight from the cinema, is expanding into the Nordics

Blockbuster is back. Noooh! Not this lot, the video store (YouTube screenshot)

Whatever happened to Blockbuster? No, not the 1973 song by The Sweet, the US video/ later DVD store chain that became everyone’s second favourite place to go on a Friday night in the 1990s – after the pub.

READ MORE: Streaming killed the video store: if only Blockbuster could rewind 13 years

What a lot of Americans, Brits and Danes might not be aware of is that Blockbuster wasn’t particularly international, as it only had a presence in ten countries, of which Denmark was the only one in the Nordics.

But all that has changed this week, as Blockbuster is expanding into Sweden, Finland and Norway, even if it isn’t the Blockbuster we all remember.

Specialises in films
The original ‘Blockbuster’ shut down in Denmark in 2014 four years after its parent company went bankrupt, and the name was acquired by TDC.

Today it is the name of a new streaming service, and like its predecessor it specialises in films.

It already has 300,000 customers in Denmark, who pay a fee for each movie or TV show they watch, instead of a subscription.

Straight from the cinema
While the likes of Netflix and HBO tend to focus on the latest TV series, their films tend to be reasonably dated by the time they’re shown.

Thanks to revenue-sharing deals with the likes of Disney, Fox and Warner, Blockbuster’s movies, in contrast, arrive almost immediately.

“Our movies come straight from the cinema,” enthused Blockbuster chief executive Casper Hald to Breakit. “Blockbuster will have had the movies available for a year once they become available on Netflix and HBO.”

 Blockbuster currently has 8,000 movies and 350 TV show seasons in its range.

 


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”