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Red ink on the balance-sheet again for Denmark’s Hard Rock Cafe

Stephen Gadd
June 22nd, 2017


This article is more than 7 years old.

The Danish end of the popular worldwide restaurant chain has lost money once again

Looking out onto the Metro wall for not much longer (photo: Dickelbers)

Now situated on Copenhagen’s Rådhuspladsen near the town hall, the Hard Rock Cafe epitomises American food and the rock ‘n’ roll lifestyle.

READ ALSO: Hard Rock enjoys smashing city centre opening

However, times have not been kind to the concern. For two years in a row the restaurant has lost money. In 2016, this amounted to in excess of 14 million kroner after tax, Metroxpress reports.

In 2014, in contrast, Hard Rock Café (Denmark) generated a profit of 2.3 million ahead of its 2015 move from the corner of Tivoli to a location often missed by passers-by due to its proximity to the ongoing Metro construction.

Between a rock and a hard place?
However, the owners of the restaurant seem confident things will change – particularly once the nearby Metro station opens next year – as they have invested nearly 30 million kroner in the concern over the course of 2016 in order to turn the tide.

The chain is owned by the Seminole tribe from Florida, who back in 2007 bought it for 965 million dollars (over 6 billion kroner). The money to purchase it came from casinos that the tribe owns, plus guided tours, hunting and fishing in the six reservations in Florida.

There are 235 restaurants spread over 60 countries worldwide. On top of this, the concern owns a number of hotels, casinos and concert venues.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

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At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”