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Opinion

Startup Community: Enough with the trivial tech startups!
Startup Community

June 18th, 2017


This article is more than 7 years old.

Next up: A Dell that can dispense a cup of tea? (Photo: Pixabay)

What does a juicer with a retail price of $400, with $120 million in funding behind it, and an anonymous messaging app for college students with $73.5 million in funding have in common? Both Silicon Valley startups were incapable of realising their own absurdity!

When smart becomes dumb
How much would you pay for a glass of delicious cold-pressed juice? Bad startup ideas are a dime a dozen, but Silicon Valley startup Juicero wasn’t just a random product.

The smart home, wifi-connected juicer had a lot of funding behind it: $120 million to be exact, with backers that included Google’s venture capital arm. Obviously someone smart believed in the company and the product.
But after the product hit the market, some investors were surprised to discover a much cheaper alternative: you could squeeze the Juicero bags with your bare hands. Voila, you didn’t need the juicer. That’s what I call a dumb juicer.

Dangers of telling secrets
Another company that was recently shut down is Yik Yak, an anonymous messaging app for college students. The app first launched back in 2014 as a way to discreetly communicate with others nearby, and it took off quickly at gossip-driven US universities.

Once valued at $400 million dollars, this business, though sporting promising user growth, never seemed to grow large enough, nor find a way to earn money in order to sustain itself. Its engineers eventually sold it off for $1 million.
Another anonymous messaging app put in the grave – who would have guessed?

Solve the big problems!
I have to be honest. The stories of ridiculous technology startups trying to solve first world problems (which often never existed in the first place) are pissing me off!

We’re seeing hundreds of millions of dollars disappearing down the drain. And that is only two examples from Silicon Valley. There are thousands of these startups. That is why I am begging entrepreneurs and investors and the entire startup community to come together to collaborate on creating a better life for the masses not the few.

I really believe technology can enable a positive impact on the planet – both its people and society. Let’s put the money to good use and let’s solve the big problems!

About

Startup Community

Thomas (@thomas_hors) is the former co-founder and COO of Startup Guide – The Entrepreneur’s Handbook. He is currently working as a Startup Scout for IKEA Bootcamp in collaboration with Rainmaking (ikeabootcamp.rainmaking.io) As an entrepreneur with an academic background in media studies and kaospilot, he understands the combination of praxis, reflection, creativity and theory needed to bring startup projects to life.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”