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Apps bringing thousands of jobs to Denmark

Christian Wenande
June 12th, 2017


This article is more than 7 years old.

Some 30,000 extra jobs could be generated, but is the framework there?

Capitalising on Denmark’s app aptitude (photo: Pixabay)

Denmark’s acumen in the world of app technology looks set to bring in a significant number of jobs in the coming years.

A new report from the Nordic consultancy group Copenhagen Economics predicts that the app industry could bring in 30,000 new jobs over the next five years.

But to do that, the current share of related jobs – including the number of IT developers – will need to be doubled, according to Mette Lykke, the founder of fitness app Endomondo, one of Denmark’s most successful apps.

“It’s really hard to find developers. It’s especially difficult if you are launching your first startup without any history or network, as there aren’t enough developers here,” Lykke told TV2 News.

That impression has been echoed by the Danish business authority, Erhvervsstyrelsen, which estimates that Denmark will be lacking 19,000 IT specialists by 2030. In particular, more women are needed.

READ MORE: Denmark’s IT industry yearning for a woman’s touch

Better framework needed
The report from Copenhagen Economics calls for better conditions to ensure even bigger app adventures, pointing in particular to the need for a greater appetite for providing Danish entrepreneurs with more start capital.

“We hear it again and again. But only because it’s the reality,” said Lykke.

“We see startups being forced to move to the US once they get the wind in their sails, because the will for risk capital is stronger over there. So it would be great if we could get more really big apps that stay at home for the whole duration.”

Lykke called for better benefits for investment in entrepreneurs, as well as more favourable tax conditions.

“It must become more attractive to take a chance. It’s tough when you can’t offer much in wages or a good chance of success,” said Lykke.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”