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Uber in Denmark is dead – long live Ubr City?

Stephen Gadd
May 19th, 2017


This article is more than 7 years old.

A new private taxi service created to fill the void left by the company’s closure has got off to a rocky start

Do you want that on or off the meter, mate? (photo: Pixabay/Life-Of-Pics)

Uber, the controversial app-driven private ride-sharing service, ceased to exist in Denmark at the end of March, citing amendments to the Danish taxi law as the reason for closure.

Among other things, the law states that cars acting as taxis should have meters and seat sensors installed – requirements that Uber drivers would not easily be able to live up to.

New kid on the block
However, almost immediately, another service was formed to fill the void. And Ubr City comes with a twist.

READ ALSO: Taxify eyeing Denmark following Uber’s demise

Unlike Uber, Ubr City claims to be a freight and courier service that offers the transportation of goods within a 70 km radius of Copenhagen.

Ubr City also allows its user to ride along with their goods and the definition of the latter is pretty loose. A journalist from Berlingske tried the service and was able to use it bringing just a pen as ‘goods’.

But is it legal?
Just four hours after the press conference announcing the setting up of Ubr City, the company was reported to the police by the Danish Transport Authority.

“It is up to the police to assess whether Ubr City violates the Taxi Act by conducting commercial passenger transport without permission,” the authority’s deputy director, Keld Ludvigsen, told Politiken.

Riding roughshod
Ubr City has countered by reporting the government body for harassment.

“We have not been contacted by the authority, as required by the Public Administration Act. In Denmark we have an excellent administrative act and administrative practices, and those have been overridden here with the sole intention of harassing us,” said Ubr City co-founder and press officer Per Jakobsen.

“We have nothing to hide. If anyone can convince us that we’re doing something illegal then we’ll close the next day,” Jakobsen added.

He feels that Ubr City’s operations are completely legal, added that lawyers consulted by the company back him up.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”