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Netto set to open megastore on Amager

Stephen Gadd
May 10th, 2017


This article is more than 7 years old.

Fans of the Danish supermarket chain Netto in the Copenhagen area will soon be able to revel in the experience of shopping in the biggest one yet

Getting stocks in for the big dag in Amager on Thursday (photo: flickr/Comrade King)

Netto opened a new 2,000 square metre shop on Kirekegårdsvej, Amager on Thursday morning.

The new premises, the largest discount shop in Denmark, is “a super-modern and extremely inviting discount shop. With such a large amount of space and refrigerated storage capacity, we’re inviting people in to a veritable food-shopping Mecca,” said Brian Seemann Broe, head of Netto.

READ ALSO: Netto to double number of 24/7 stores

From Thursday, Netto will have 457 shops in Denmark and 120 of them are in the Greater Copenhagen area. The chain is planning further expansion and by 2017, expects to open 25 more shops.

Fierce competition expected
Henning Bahr, director of the Retail Institute Scandinavia, had previously predicted that Netto would take up the challenge from nearest competitor Rema 1000.

“Netto certainly won’t give up or share its number one place without a fight, so we should expect that in the coming year, there will be investment on all fronts,” BT reports.

Bahr expects that the two companies will come to dominate the market even more, opening a wider gap between themselves and their competitors on the discount front.

“A number of them will continue to struggle with losses and growth problems in the coming years,” he said.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”