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Eastern Europe boosts first quarter for Carlsberg

Christian Wenande
May 4th, 2017


This article is more than 7 years old.

Stronger ruble and government ban on cheap beer options have benefited Danish brewery

Planning a swift getaway from Russia (photo: Carlsberg)

Thanks to a strong showing in eastern Europe, the Danish brewery giant Carlsberg has unveiled a financial result for the first quarter that has outperformed expectations.

According to Carlsberg, turnover increased organically by 10 percent thanks to a stronger ruble and a Russia that has been consuming less, but more expensive beer.

“With 4 percent organic net revenue growth, we delivered a solid start to 2017 in the seasonally small first quarter,” said Carlsberg chief executive Cees ’t Hart.

“The execution of ‘Funding the Journey’ is progressing well and we’re on track to deliver on our 2017 commitments. We’re maintaining our full-year outlook.”

READ MORE: Mads Mikkelsen stars in hit Carlsberg ad

Eastern promise
Eastern Europe has long been a troublesome market for Carlsberg, thanks largely to the ongoing conflict between Ukraine and Russia. Another boost was the Russian government banning large PET bottles filled with cheap beer.

In Carlsberg’s biggest market, western Europe, turnover increased by 1 percent to 7.8 billion kroner.

Overall, Carlsberg generated a turnover of 13.7 billion kroner during the first quarter, which was 0.3 billion kroner better than expected.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”